As many of you may not know, next week (14 January) will see, ‘ITV News at Ten’ celebrate ten years since it was reinstated to the ITV schedule.
A little bit of history…
‘ITV News at Ten’ began as a 12-week experiment on 3 July 1967, presented then by Andrew Gardner and Sir Alastair Burnet. ITV schedulers at the time, wanted to trial the UK’s first half-hour news programme, but many ITV regional bosses weren’t in favour of it.
However, after its first week on air, the ITV executives were still not convinced the viewing public were interested in 30 minutes of hard-hitting news five nights per week, and immediately wanted the bulletin axed. But, Newscasters Gardner and Burnet fought back and asked for more time. By the summer of 1969, the programme was a huge success regularly attracting over 12 million viewers per night. In the words of Editor Nigel Ryan, ”we knew we were safe”.
‘News at Ten’ is credited with creating the ‘reporter package’ – placing the reporter in front of the camera, and having them standing on location reporting to the viewers back at home what was happening? And why?
The iconic programme also made stars out of its newscasters. Sir Alastair Burnet, Anna Ford, Julia Somerville, Alastair Stewart, and (probably the most famous of them all), Sir Trevor McDonald – all became household names and trusted – the viewers listened to every word they said.
Sir Trevor McDonald on the set of ‘News at Ten’.
‘News at Ten’ had become part of British culture, but in 1998, ITV announced it was to axe the bulletin to make way for ‘higher rated’ programmes, and because of the rise of online news and 24-hour news channels. This led to an outcry, with MPs even debating the issue in parliament, with Gerald Kaufman MP saying ITV were moving the popular bulletin purely ”for money”. ITV were given permission by the ITC (now Ofcom), to move the bulletin. It last aired on 5 March 1999.
In October 2007, then ITV Chairman, Michael Grade announced plans to reinstate ‘News at Ten’ to the TV schedules in January 2008. Grade, called the axing of the bulletin in 1999 a ”shocking mistake”, and the decision had ”damaged ITV more than anything else”.
The programme returned to ITV on 14 January 2008 with Sir Trevor McDonald lured out of retirement to present alongside Julie Etchingham (Mark Austin took over from Sir Trevor in October 2008). It had its own unique branding and studio, and the iconic ‘bongs’ and ‘And finally’, also made a return.
Over the years, the bulletin has changed; Trevor McDonald retired (again), it lost its independent identity and was realigned to match the current ITV News output, and ITV channel controllers even moved the bulletin to 22:30 for six weeks in early 2017, in order to trial the ‘Nightly Show’ (which failed miserably).
The current update to ‘News at Ten’ was launched in January 2016. Tom Bradby, took over presenting duties and the programme has taken on a less ‘formal’ approach, allowing for more discussion on important issues, more examination of the details and to expand the audiences knowledge. The studio also incorporated images of ‘Big Ben’ striking 10pm, and the theme tune incorporated elements of the original from 1967.
Despite all the changes, ‘News at Ten’ has remained an important part of history and celebrated fifty years since its first bulletin aired in July 1967. The way in which people read or watch the news has changed so much since 1967, but the programme still manages to reach millions per week, and (fingers crossed) will continue to do so, for many more years to come.
Here’s to another fifty years!
Liam F - Journalist 